brand recovery
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Navigating a Crisis: McDonald’s E. Coli Outbreak and the Path Forward
As one of the world’s most recognized fast-food brands, McDonald’s holds a strong position in the industry. However, a recent E. coli outbreak linked to its popular Quarter Pounder burgers has raised concerns across 13 U.S. states, resulting in a recall, lawsuits, and significant public attention. The incident brings into focus some critical issues, including Continue reading
brand recovery, brand reputation, business strategy, crisis management, customer engagement, customer trust, E. coli outbreak, fast food, food, food industry, food safety, franchise model, health and safety, McDonald’s, operational costs, price stability, public perception, restaurant industry, supplier accountability, supply chain, transparency
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