Is Tesla's Online Selling Only A Desperate Move?
Tesla announces that it will close most dealerships to cut costs and to mainly sell cars online. To know more about this new development in Tesla's online car sale only you can read this article "Tesla Online Sales — Bigger News Than $35,000 Model 3." What do I think about this?
So, I don't own a Tesla car, but I'm driving a Toyota! My Toyota is a hybrid car, so I don't trust auto mechanics from auto mechanic shops. I've always brought my car to the Toyota dealership. Of course, sometimes I think I do have to pay a little bit more in the dealership than at the auto mechanic shop. Nevertheless, I'm pretty lucky because the Toyota dealership I go to never upsells me. Sometimes, I even persuade them to help me maintain my car, and this is really an ironic thing to do.
For example, two weeks ago, I carelessly drove over a curb in Dunkin Donuts! Yep, that was a stupid thing to do, but it could happen to the best of us. I brought my car to the Toyota dealership to have a quick check. They ask me how the car was driving. I said it felt alright, but I need a quick check anyway. They gave me a free check and told me everything was alright. I had to persuade them to do a car alignment anyway.
Now, it seems I have digressed but I assure you I've not! How? Let's say I currently own a Tesla and want to do something similar to the situation above, but how am I going to do so if all of Tesla's dealerships are closing?
I think it's a bad move for Tesla to sell cars online only! Furthermore, if Tesla is in a good financial position, it does not have to do this! Perhaps, it should close only the dealerships that do not perform in selling cars, but it should not close all stores. I've heard that model 3 is not that great since many sought-after options do not make it into Tesla model 3. One example is that the Tesla Model 3 does not carry leather seats! Am I wrong on this? If I'm not then the Tesla Model 3 isn't that appealing!
Tesla is trying to cut costs, closing stores/dealerships and reducing prices for Tesla models. All these measures could be a good thing for prolonging Tesla's lifespan. Nonetheless, this does not mean Tesla is in a healthy condition! Some cost-cutting measures such as closing all brick-and-mortar stores are quite dubious in my opinion!