Digital contents are cheap, because everywhere you look there are some more. This is why some people are cutting their traditional TV cord and opting for Netflix, Hulu Plus, and the likes. Nonetheless, it doesn’t mean that everyone can afford any digital content whenever. Let say, subscribing to too many cheap services such as Netflix, Hulu Plus, or other similar type of services can push up the monthly spending by a lot. Perhaps, this is why HitBliss is here to alleviate some of us from spending too much on digital contents.
What? According to Forbes “Watch Ads, Get Paid: Is This The Future Of Ad-Supported Content?” article, you and I can easily watch a new movie — that is available for online rental — for free if you and I are willing to watch few ads here and there. Perhaps, you insist that this is nothing new, because you can just do the same thing on Hulu. Nonetheless, I think HitBliss is onto something new. Basically, if I’m not wrong you can earn HitBliss cash by watching video ads, and the cash you earned can be accrued to pay for digital contents. I’m not sure if this is HitBliss virtual currency or real cash. Nonetheless, since HitBliss allows you to earn cash to pay for digital contents, it’s different from Hulu in many ways. Let see, if I’m not wrong, with HitBliss cash you might be able to pay for digital contents other than just movies.
How would HitBliss operate? A guess work on my part, I think HitBliss shakes hand with digital content partners to license those hot digital contents, streams or distributes digital contents to end users, collects the digital content costs from advertisers who got their commercials aired to the end users, and eventually separates the digital content license fees from profits to make sure there would be money to pay up to digital content partners. In a way, it feels like HitBliss just modernizes the traditional TV/ads model and more. And more in a sense that HitBliss allows the end users to pay for whatever digital contents with the money they earn from HitBliss. And more in a sense that advertisers now will know that they will always have the right audiences for their advertisements. How? According to Forbes, HitBliss will annoy end users with frequent interruptions to make sure that the end users are actually watching the advertisements and not just turning on the display and walk away. Furthermore, HitBliss might personalize the advertisements to tailor the advertisements that fit the taste of each end user. How might HitBliss going about to do that? I guess HitBliss can collect end user data such as digital content purchasing behavior, digital surveys, and so on. If HitBliss is able to tailor such ads for different groups, I can see that the advertisers will love to see how their ads perform specifically for specific audiences to maximize their advertising effectiveness and minimize the advertising budget (i.e., save costs).
Will HitBliss business model work? I think it’s a guess work since nobody has yet seen how this business model performs ever before. Nonetheless, I’ve a feeling that HitBliss is onto something quite interesting. Let say, if HitBliss is able to license enough digital contents to distribute to end users and executing superbly in delivering core services, I can see that HitBliss might be making it big. Then there is also a question about will today, online end users want to expose themselves to online ads so they can get free digital contents such as free movies? So far, Hulu Plus is doing OK with forcefully showing ads even though end users are already paid up for the service. Maybe, HitBliss will find its business model will be OK too. Anyhow, I think HitBliss might be something big and people like us will have another choice to go to for consuming awesome digital contents, affordably. So let see folks, because time will tell.
- http://www.forbes.com/sites/jjcolao/2013/03/01/watch-ads-get-paid-is-this-the-future-of-ad-supported-content/ (link)
- HitBliss Lets You Pay for Movies and TV Shows by Watching Ads (mashable.com)
- With HitBliss, viewers earn credit for ‘free’ movies and TV by watching personalized ads (theverge.com)
- HitBliss lets users ‘pay’ for streaming movies and TV shows by watching ads (paidcontent.org)
- HitBliss Launches Hulu Competitor That Turns Ads Into Currency (fastcompany.com)
- Cut the Cord: How to Reduce Your Monthly Entertainment Bills (fatwallet.com)
- HitBliss, The Pandora Of Ads, Will Pay You To Watch Commercials (techcrunch.com)