Just An Obvious Thought: Advertising In The Age Of Streaming!

Streaming is proliferating nowadays, and so people are slowly switching from watching traditional TV contents to streaming contents.  In fact, whatever that is streaming can also be duplicated on TV and vice versa.  The big difference is that TV is scheduled and streaming is an on-demand kind of things.

For advertisers, streaming is something radically different than traditional TV because streamers may not accept forced advertising contents.  TV viewers may not care how long or how many advertisements get push through during a viewing experience.  The big words here are may not since TV viewing experience is about potato couching.  On the other hand, the streamers want contents quickly and sometimes prefer the shorter the content the better.  When advertisers push through advertisements in streaming contents, the streamers often get turned off.

The puzzle here is all about how to get viewers who stream to watch advertisements!  We’ve seen clever advertisements been done in movies such as marrying a brand into the content of the movie itself.  For an example, let’s create a fictitious brand of soft drink known as Blahboulous and we marry this Blahboulous can of soft drink with a character in the movie who often loves to carry the can of Blahboulous soft drink around.  This tactic could also make a brand viral since a famous actor or actress is being associated with such a brand!

The question is how to marry multiple brands into streaming contents!  Doing this too obvious would also be a turnoff.  Perhaps, there would be a better method?  I think forced advertising contents can still be done in streaming contents, but this gotta be super concise and short and the fewer the better!  Meanwhile, advertisers should marry their sponsors’ brands into the streaming contents more often.  The combination of both could elevate the advertising streams while irritating the streamers less.

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Run Your Own Netflix?

Do you want to be just like Netflix or Amazon Prime and stream videos to whoever?  Well, only if you don’t mind spending like $59.99 a month to allow s3Bubble stream your videos that you host with Amazon S3 service.  Actually, the cost could go way up since you also have to pay Amazon for Amazon S3 service.  Amazon S3 service is like a static web host service, because each bucket could hold all sorts of files and data such as a video.  It’s kind of interesting how s3Bubble would make it easy for you to be your own Netflix, because you can also stream 4K videos to whoever.  I wonder how much it would cost for the bandwidth though, because I’m unsure if s3Bubble would just only charge you $59.99 a month.  Since bandwidth data have to travel out of Amazon S3 service, and so I assume that you would also have to pay for bandwidth cost to Amazon.  Anyhow, depending on how busy your do it yourself Netflix site becomes, you could pay a fortune to stream videos.  Furthermore, if you stream videos that are copyrighted, you’ll be in a lot of trouble.  Nonetheless, the technology is there for one man/woman to become a Netflix service.  Quite interesting I must say.  Check out the video right after the break to see how the whole process would work.  Enjoy!

Thought Of The Day (May 28th, 2014) – Streaming Music Within Video Games

I don’t know if this had been done before or not, but with how we have been so connected online nowadays it’s hard for me to imagine that gamers cannot stream Spotify or other online music services directly within their video games.  This might be great money making scheme for online music services, and at the same time gamers may enjoy their music even while they’re gaming.  Of course, the question is how to implement this the right way so gamers can be authorized to access their online music services within the video games.  Furthermore, with too much connectivity might lead to account insecurity, and so it has to be done the right way to protect gamers’ online music accounts from being hacked while they’re trying to access the service within the video games.

Xbox Music Service Will Attract People To Windows 8 Ecosystem Like Bees To Honey Kind Of Thing

Jeu microsoft windows

Jeu microsoft windows (Photo credit: Des Geeks et des lettres)

Even before Microsoft gets a chance to really know that if their strategy of making Windows ecosystem evermore coherent would amount to anything (i.e., making Windows 8 the operating system for all upcoming devices such as tablets, smartphones, computers, etc…), Microsoft decides to test the worthiness of Windows 8 ecosystem coherency from the get go (i.e., on the day which Windows 8 will be available for the mass to use) by announcing that the company is releasing a brand new Xbox music service.  This brand new Xbox music service will only work on Windows 8 ecosystem (i.e., any device that is compatible to Windows 8 platform) and on Xbox 360 console.

What is exciting about this brand new Microsoft’s Xbox music service is that it allows anyone who has a device that is compatible to Windows 8 to be able to play music for free.  Actually, it’s rather a complete music service as in this service will allow people to listen to music for free or paid in Spotify manner (i.e., streaming music without ad interruption when paying $10 per month fee and vice versa), buy music to own in iTunes manner, and stream radio in Pandora manner.  In a way, Xbox music service will definitely be one of the very first guinea pigs for Microsoft to test out the effectiveness of Windows 8 ecosystem coherency.  If Xbox music service is going to fail to attract any popularity and usage, Microsoft will definitely be able to gauge the effectiveness of the Windows 8 ecosystem coherency.

Personally, I think Microsoft Xbox music service will definitely shake things up among the very market participants (e.g., Spotify, Amazon, Apple, Pandora, etc…).  With Windows 8 to be installed (replaced) Windows 7 on many computers and to become the fabric of the upcoming Windows 8 compatible devices (e.g., smartphones, tablets, etc…), this sort of readily, powerful mojo is really going to give a very big boost to Xbox music service.  In turn, Xbox music service will attract many people to hurry up and get Windows 8 operating system onto their computers.  Furthermore, people who are with Windows 7 computers will go about in a hurry to have their computers upgrade to Windows 8 operating system.  This is one heck of a smart move from Microsoft!  Now, the only thing Microsoft needs is a really good marketing department to promote the super-coolness of Xbox music service on Windows 8 ecosystem.

Microsoft Releases New Xbox Live Tomorrow, Promises Better Voice Control, New Features, And More Contents

Tech and gaming communities are buzzing with excitements on Microsoft Xbox Live’s new update which will be released by tomorrow.  It is being reported that Microsoft’s new Xbox Live will have enhanced voice control, Bing integration, mobile app for Windows Phone to act as enhanced remote control, and new contents.  It sounds great and all, but I think there is a but for me.

The but is about how Xbox users have to pay $60 annual fee for Gold Membership.  Without Gold Membership, Xbox users cannot even watch Netflix which they have already paid for anyhow.  Playstation 3 is different in this regard as in how Playstation users can watch Netflix through Playstation 3 without needing to pay anything.  In the end, as I do not care to purchase or waste a $60 for a Gold Membership, I think Xbox users who are in the same boat as me will excite little over the new Xbox Live.

Remember, even right after you pay for $60 Gold Membership, you still have to pay for Netflix, Hulu Plus, Verizon FiOS, and others before you can actually get to enjoy the contents.  The reasons for people to cut TV cord is not that they only want TV on demand, but they are interested in cost cutting, enjoying better TV experience, and then cost cutting.  I think Xbox Live has to rethink on how to help Xbox users save costs without sacrificing great contents, otherwise I think just subscribing to one awesome service such as Netlfix and stream it over computers will be just as great.

Source:  http://www.huffingtonpost.com/2011/12/05/microsofts-xbox-update-voice-control_n_1129104.html