Just An Obvious Thought: Advertising In The Age Of Streaming!

Streaming is proliferating nowadays, and so people are slowly switching from watching traditional TV contents to streaming contents.  In fact, whatever that is streaming can also be duplicated on TV and vice versa.  The big difference is that TV is scheduled and streaming is an on-demand kind of things.

For advertisers, streaming is something radically different than traditional TV because streamers may not accept forced advertising contents.  TV viewers may not care how long or how many advertisements get push through during a viewing experience.  The big words here are may not since TV viewing experience is about potato couching.  On the other hand, the streamers want contents quickly and sometimes prefer the shorter the content the better.  When advertisers push through advertisements in streaming contents, the streamers often get turned off.

The puzzle here is all about how to get viewers who stream to watch advertisements!  We’ve seen clever advertisements been done in movies such as marrying a brand into the content of the movie itself.  For an example, let’s create a fictitious brand of soft drink known as Blahboulous and we marry this Blahboulous can of soft drink with a character in the movie who often loves to carry the can of Blahboulous soft drink around.  This tactic could also make a brand viral since a famous actor or actress is being associated with such a brand!

The question is how to marry multiple brands into streaming contents!  Doing this too obvious would also be a turnoff.  Perhaps, there would be a better method?  I think forced advertising contents can still be done in streaming contents, but this gotta be super concise and short and the fewer the better!  Meanwhile, advertisers should marry their sponsors’ brands into the streaming contents more often.  The combination of both could elevate the advertising streams while irritating the streamers less.

China Embraces Futuristic Facial Recognition Technology, Allowing People to Interact With More Machines and the Like

In the past, before social network revolution, people in the United States did treasure privacy more than now.  Since the Internet’s social network revolution, privacy is being demoting slowly, but many people are still treasuring privacy.  A lot people though, they rather upload just about anything including their most vivid framed candid moments onto their social networks.  Most social networks have ways to allow members to set limitation to prevent strangers from viewing certain private pictures and contents, but many people who use such social networks may not even restrict strangers from viewing their closely guarded pictures and contents.  So, privacy is slowly becoming an outdated concept as social network revolution continues to evolve.

In China, Chinese people view the government and the ruling party as the father figures of the family, and so they do not care much when the government and the ruling party inquire about their daily lives.  Nonetheless, since I’ve never been to China, and so I don’t know the level of the intrusiveness of the Chinese system.  Nonetheless, I surmise that the people in China would care less about their privacy than the people in the West.  So, it’s not a surprise for me to see that the Chinese people are embracing technologies that enhance data collection of individuals.  For an example, in the video right after the break, Chinese people are embracing facial recognition technology to the point that people can just take money out of their bank account through ATM machine by using just their face.

China Amazing Growth Pushes American Companies To Go To China

Foreigners are trying to break into China’s market everyday, but not everything is easy with China.  Meanwhile Chinese most creative and big companies are trying to go global.  When modern China was young, she could not be so innovative since everything had gotten to be learned and copied.  Fortunately, China has been growing so fast that she could fast-track her learning and copying stage to innovation stage.  Right now as China tries to go global, she is also trying to become evermore innovative.  She invests in innovative talents in all sorts of fields such as industrial designs, brand building, and whatnot.  As China’s economy continues to grow bigger than ever, more foreign companies are vigorously trying to break into Chinese market to grab the ferocious growth of the world’s most populous country.  It seems American companies are also competing with other foreign companies in trying to capture the Chinese market.  Check out the video right after the break to see how American companies are trying to make their fortunes in China.

Traditional Advertising Over The Traditional Airwaves Is Broken! The Internet Broke It!


Advertising (Photo credit: Wrote)

Writing in a haste, because I got place to go.  Nonetheless, hopefully this post won’t end up as a mess of incoherency and full of grammar errors.  Anyhow, I like to think that the traditional, on air advertising model is broken.  Traditional, on air advertising model?  You know, those advertisements that you’re being bombarded with while listening to car radio or watching TV at home and so on.  So, why is it broken?  It is broken because of only one word, and this word is Internet.

Yep, the Internet has been gradually training people to be impatient and inclined toward on demand.  People’s attention span have gotten shorter than before for the culture of the Internet is all about getting to the information fast even though the information might be inaccurate or unpleasant or expensive or all of the above.  So, it’s not hard for me to see that people rather have a more benign, concise, and quiet form of advertising nowadays.  The ads on the right or left hand side of a webpage, if done with moderation, are certainly more benign and quiet than the typical in your face or ear, loud commercials that you often hear or see on the airwaves of radio and TV.  This is why I think as time goes on, the Internet dictates advertising to be creative and less intrusive, and people will continue to have none of the traditional form of advertising model.  If the traditional form of advertising model cannot be changed, people will not have any of it.  Furthermore, people are willing to cut the cord for more of on demand type of experience.  Just this sort of behavior alone can foretell that people do not appreciate to be force feeding with those loud and in your ear or face type of commercials.

What I had written above is my personal opinion on how modern people, the information age generation kind of people, might react to the traditional advertising model.  This traditional advertising model is the model that is still being used on TV and radio of today.  For an example, after watching few minutes of a show or news, commercials then be aired forcefully and loudly.  Even some Internet video services are still deploying this traditional advertising model, but with more clever methods (e.g., allowing people to skip the commercials randomly, keeping commercials short and exciting, etc…).  Obviously, there are enough people who might like to watch good commercials, but as the traditional advertising messages being traditional, these messages won’t have the options of staying benign, concise, and quiet… people might rather have the more boring but benign, concise, and quiet advertising messages that proliferate across the Web.  In a sense, this is what I feel toward today advertising form factors, but I can be wrong about this since I have zero experience in advertising business.  Still, I think my personal opinion has merit since I’m too a consumer who is being bombarded with traditional advertising messages over car radio and home TV.  What do you think?  (Not having time to proofread this, but I’m going to publish this anyway.  Will revisit this post in a day or two to proofread it.)

Sure, The Wheel Might Have The Invention Of The Axle In 3500 B.C. To Thank For Its Debut, But Could The Wheel Have Been Created Way Before But Was Forgotten?


Wheel (Photo credit: Ian Muttoo)

OK, I admit that I had not finished the whole Yahoo’s article Why It Took So Long to Invent the Wheel, but I’m already typing away these few words and more words will come soon to complete this blog post.  I think I made it to the fifth paragraph.  Anyhow, I will finish the article, but now let me dabble on with this blog post.

Sure, it might be the ingenious of the axle that had finally allowed people to come up with a something to be used with real wheels in 3500 B.C., but perhaps we might overlook the fact that humans had always ignored the inventions over and over again until somebody decidedly think it was time to use such inventions.  My theory has not a fact to back its merit, but I philosophically surmise that perhaps the wheel might have been invented way before 3500 B.C., because humans might have forgotten about the wheel inventions that came before the one we thought was the first wheel invention.

Just take a look at nowadays, I bet there are countless inventions that are buried away for various reasons.  Perhaps, the market has not yet an interest in these inventions.  Perhaps, the inventors cannot release their inventions due to budget constraints.  Perhaps, the inventors are being held back by patent threats.  Perhaps, inventions are burying away for no reason just so these inventions can make a comeback in the future.  Perhaps, these newer inventions will be forgotten and some future-reinvented-the-wheel kind of inventions will be hailed as the first of something.

In conclusion, I might be off the mark by a lightyear, or I might be so dead on that nobody can even prove its true story, that’s the story of how the wheel got invented in the first place.  How is that for a bold blog post?  Anyhow, my believe is that the wheel could have been invented way before the one we knew about in 3500 B.C., if the date of the wheel invention is correctly traced back that far!

Source:  http://news.yahoo.com/why-took-long-invent-wheel-201201103.html

Hackers’ Undying Temptation, Going After Ad Networks

When cyber criminals can infiltrate ad networks more and more, it will eventually create a distrust between ad viewers and legit ad agencies such as Google.  Why?  Nobody wants to click on an ad even though it’s legitimate in fear of having a computer virus infection or malware infection.  So there you go, it’s up to everyone in making sure that they’re smart enough not to be fooled by stealthy malicious codes that are hidden inside legitimate ads.  Recently, Infoworld reports London Stock Exchange is one of the victims among many websites that got fooled by hackers who were able to sneak in malicious codes among legitimate ads.  The consequence is that many people who visited those websites could have had their computers infected with something nasty.  Source:  http://www.infoworld.com/t/malware/cyber-criminals-strike-ad-networks-again-015.