How Much Klout Do You Have In The Digital World?

Klout logo.

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PCWorld‘s article “What You Need to Know About Your Klout” introduces me to Klout, and I’ve to say I like Klout already.  Klout is unique!  Instead of copying Quantcast and Alexa, Klout isn’t aiming to gauge how popular a website has been, but it’s aiming to collect, analyze, and project how influential a person has been in the digital world.  Klout claims that it might even help an influential person in the digital world to be acknowledged by the real world, consequently such a person might be able to create a certain credibility in the real world such as in a new job.  Klout helps connect people who have high Klout scores with brands, and by doing this brands can give out perks to Klout participants such as trying out free products or getting invitations to events.

Like it or not, if you are participating the social network trend such as using Facebook, you probably have shared more things about you than you really would have loved to.  Yes, it’s a dangerous thing to share so much about yourself with strangers and friends you barely know on the web, but some people love it.  Some people might have more than one social network account, but others who only have one.  Some people use all sorts of nicknames for different social networks, but others who would just use one Internet identity for all of their social network accounts.  In my opinion, Klout might light a torch so it can shine on certain people who are being neglected by the majority of the social networks, and these people have to have the love and the will to share more of themselves to the digital world.

How might Klout help light a torch for some people?  Well, Klout is trying to analyze the social network data, connect the dots, and measure the social actions of the Klout participants; Klout tells the worlds (i.e., digital or not) who these people are.  By analyzing lot of social network data and connecting the social network graphs of Klout participants, Klout can get clearer pictures of certain people in regarding to their social network influences.  Perhaps, Klout will eventually become a standard measure of someone’s social network influences, and we know nowadays this often means something in the real world too.  People can get fire from their jobs for what they represent themselves on social networks.

Did you know that a person’s Klout score can shrink if he or she fails to influence their social networks in some ways over a period of time?  I don’t know what sorts of algorithms Klout uses to measure one’s true influence among the social networks, but it seems Klout is seriously going about doing it.  If Klout is sophisticated enough, I think Klout does have a chance to influence how people come to trust one another through Klout measurements.  Will this be a good thing if people begin to trust one another through Klout measurements?  I don’t know, but as long Klout isn’t easy to be gamed, then Klout should be a reference point for someone to make a rough assumption on the person he or she wants to share or follow or connect with.  Still, Klout itself has to carry out high standard for privacy and do no evil behavior in order for itself to be taken seriously by everyone.  So, Klout, you should do no evil, OK?

I read Klout Privacy, and it seems Klout won’t share your data with anyone unless you give a consent to do so.  Of course we can never be sure about an honest claim of any entity in regarding to do no harm but only good, but if you like you can take Klout at their word.  Klout claims that if a perk involves in delivering good, Klout will send such a good to your address but will not sell your address to anyone.  Klout won’t gather and analyze your private data unless you give a consent to do so.  Of course, without your consent to analyze and connect your private data, Klout won’t be able to be as accurate as it can be about your social network influences.  Still, I think Klout could be effective on measuring your social network influences without the need of accessing your private data.

I like Klout since it’s trying to do something unique as in measuring one’s social network influences.  Still, Klout might not be a good idea for people who loath social networks for obvious reasons.  Some people might depend on Klout to get somewhere in life if Klout earns real clout in both digital and real worlds.  This means Klout itself has to hold itself to a very high standard of trust.  Do you Klout?