Picture of a Comcast service vehicle taken in an open area from a public street in Macomb, Illinois 61455 (Photo credit: Wikipedia)
PCMAG reported that Comcast will ditch the 250GB data cap for their customers soon, because Comcast is exploring the option of increasing the data cap beyond 250GB. When questioned, Comcast refused to say that people needed more bandwidth, instead they said nowadays it simply makes sense to have their customers with bigger data cap since online videos are becoming evermore popular. In my opinion, I think sooner or later, the ISP industry will get evermore competitive and people will use more data than the data cap allows. The people who need more bandwidth will just have to leave the ISPs that do not provide bigger data cap.
Google might speed up the adoption of which to abandon the data cap altogether. Obviously, I’m looking at how Google is providing 100 times faster than today Internet connection speed for Kansas City, KS and Kansas City, MO. Perhaps, once Google thinks that they will reap even more profits by providing ultra fast fiber broadband beyond Kansas City, KS and Kansas City, MO., then the competition will definitely push more ISPs to rethink about data cap logic.
Sure, Google has deeper intention for offering ultra fast fiber broadband. I think Google wants to make sure they have the experience in providing ISP service, because Google never knows that they might need to roll out their very own ISP service to just about anyone who relies on Google services. Perhaps, Google fears that one day ISPs will be able to dictate what people can watch and download over the Internet. If such a day will happen, Google’s ultra fast fiber broadband will be able to aid Google in providing Google whatever services over the web to just about anybody as usual. Google will always be the master of its own Internet services!
Google is so depending on the Internet for its prosperity, therefore no matter is too small to be overlooked when it comes to how Google does business over the Internet — ultra fast fiber broadband service/experiment is definitely a defensive and possibly an offensive strategy. I don’t think Google ultra fast fiber broadband has data cap, but I’m not sure. Nonetheless, I think Google wants to promote a future where data can roam just about anywhere without being restrained by the data cap limitation. It makes sense, because Google core business relies on unrestrained Internet. One good example would be YouTube. Sure, Adwords is what making Google the most money, but YouTube, in the near future, might be the most important medium of which to allow Google to increase its core business might (i.e., Internet advertising — Adwords and Adsense). Of course, nobody would know for sure that YouTube will play out as we think Google has hoped, but at the rate of everyone is slowly ditching the traditional TV for online media — it’s only a matter of time when online media will rule the world and the traditional media (i.e., TV) has to become something like the radio of today. So, in order for Google to prosper in the upcoming media order, Google has to make sure that YouTube will become evermore popular and people will want to stream YouTube videos evermore.
Google’s YouTube might be so powerful as to how it will attract advertising dollars like nobody has ever seen something like it before. How come? Imagine regular TVs will tune into YouTube channels and not the traditional TV channels. Such a future is probably where YouTube wants to be! I think such a future for YouTube is very very possible! Google is creating and promoting original TV type of contents for YouTube, therefore this sort of actions from Google confirms the importance of YouTube in regarding to Google’s media/advertising business.
Google is probably not the only one who thinks about how important it is for folks to be able to use the Internet without data cap, because there are so many other companies out there whose sole business relies entirely on the Internet. Especially Netflix, because Netflix relies on the ISPs not to tighten the data cap as Netflix customers need to be able to stream Netflix movies. Eventually, the old media will see that it’s futile to hold back the wave of the new media, therefore I think data cap strategy is too narrow. Even the ISPs will be able to profit hugely when data cap limitation will no longer be around. How come? Like I had mentioned earlier, people will just have to leave the ISPs that are not providing them enough bandwidth. Some of you might argue that people might not be able to leave their old ISP, because there won’t be a second ISP within the same broadband coverage area. Well, I think such thinking will be outdated. How come? We can just take a look at Google ultra fast fiber broadband experimentation and know that the future for ISP industry will be a lot more competitive. I sure hope the future will allow people to have a lot more choice of choosing an ISP, and I think we are heading for such a future anyway. This is why data cap is just too narrow of a strategy — a strategy which will make ISP industry looks petty and the rest look eager to push ahead for a brighter better broadband/Internet future.
Afterthought: I don’t think to do away with data cap is to encourage piracy. People who want to pirate are the people who will never pay for the things that they want to pirate in the first place, therefore forcing onto them with data cap plans is like asking them to be more prudent with what they want to pirate. Furthermore, people who have great technological knowledge might hack into various networks so they can use such networks’ resources (e.g., bandwidth, storage space) for their piracy activities anyway. This is why data cap is senseless for a future that relies evermore on a busier Internet/broadband highways.