Just An Obvious Thought: Advertising In The Age Of Streaming!

Streaming is proliferating nowadays, and so people are slowly switching from watching traditional TV contents to streaming contents.  In fact, whatever that is streaming can also be duplicated on TV and vice versa.  The big difference is that TV is scheduled and streaming is an on-demand kind of things.

For advertisers, streaming is something radically different than traditional TV because streamers may not accept forced advertising contents.  TV viewers may not care how long or how many advertisements get push through during a viewing experience.  The big words here are may not since TV viewing experience is about potato couching.  On the other hand, the streamers want contents quickly and sometimes prefer the shorter the content the better.  When advertisers push through advertisements in streaming contents, the streamers often get turned off.

The puzzle here is all about how to get viewers who stream to watch advertisements!  We’ve seen clever advertisements been done in movies such as marrying a brand into the content of the movie itself.  For an example, let’s create a fictitious brand of soft drink known as Blahboulous and we marry this Blahboulous can of soft drink with a character in the movie who often loves to carry the can of Blahboulous soft drink around.  This tactic could also make a brand viral since a famous actor or actress is being associated with such a brand!

The question is how to marry multiple brands into streaming contents!  Doing this too obvious would also be a turnoff.  Perhaps, there would be a better method?  I think forced advertising contents can still be done in streaming contents, but this gotta be super concise and short and the fewer the better!  Meanwhile, advertisers should marry their sponsors’ brands into the streaming contents more often.  The combination of both could elevate the advertising streams while irritating the streamers less.

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Amazing Railway From Part Of China To High Altitude Tibet’s Lhasa, Conquering Extreme Environment

Rail attendant. On a slow train from Xining to...

Rail attendant. On a slow train from Xining to Lhasa (Tibet, China). (Photo credit: Wikipedia)

Let put all of our political differences aside, because an engineering feat should not be politicized.  The Chinese had successfully built amazing railway from part of China to Tibet’s Lhasa, and their people and world visitors have been enjoying this railway so far.  Why is this amazing?  To build up to Tibet’s Lhasa, the railway workers had endured extreme conditions such as extreme cold, high altitude sickness, and hosts of other problems.  Furthermore, the environment in which the railway had to be built was very challenging such as how to conquer permafrost so the railway would not succumb to the contraction and expanding of the ground in which the railway had to be built upon.  The Chinese solved the extreme problems by combining ingenious low tech and high tech, and the result is a railway that built like no other.  Check out this amazing feat in the YouTube video right after the break.

Will It Be Possible And Cool To Have Boot An Operating System From/Over The Web?

Internet

Internet (Photo credit: Wikipedia)

Here is a crazy idea that just pops into my brain/mind.  I wonder, if one day computer users don’t have to worry about bandwidth limitation and bandwidth cost, will it be possible and cool to have boot an operating system from/over the web (i.e., Internet)?  I guess I like the idea of no question is too stupid to be pondered upon or have asked!

Update:  I don’t mean this as in remote desktop or anything like that OK?  It’s more of like taking a traditional operating system such as Windows and boot it from the cloud, but yet one can experience this kind of computing as if one use a traditional operating system locally.  Imagining you can boot multiple operating systems at the same time on one computer screen, switching between them effortlessly!  How’s that eh?

Update:  Furthermore, with this idea in mind, can consumer spend less on computing hardware (but might be more on cloud fees) since they might only need a smart computer monitor (i.e., designs to connect directly to the Internet), a router, and an Internet connection?  Whether this be a good thing or not, I don’t know!

Long Live Physical Media, I Hope!

I once believed that we’re done with physical media, but now I’ve a different view on this.  Yesterday, I paid for a rental movie on iTunes store and to my horror I was paying for the second part of the movie.  The movie was Harry Potter and Deathly Hallows Part 2.  So, OK, it was careless of me, because I should have rented Harry Potter and Deathly Hallows Part 1 first.  Frantically, I searched on iTunes Store for Harry Potter and Deathly Hallows Part 1.  I could not find the darn movie anywhere on iTunes Store, and so I searched for it on Amazon Instant Video.  It turned out Harry Potter and Deathly Hallows Part 1 wasn’t licensed to be streamed on most online streaming and downloading services.  Oh, I too had checked out Netflix, and this very movie could only be rented as in DVD or Blu-ray.  Finally, I had to give up and went to Blockbuster.

Go figure, I had not been back to Blockbuster for more than three years or so, and there I was checking out a Blu-ray for Harry Potter and Deathly Hallows Part 1.  This is why I think physical media is still so important, because streaming and downloading services might have plenty of problems in acquiring licenses for various popular movies.  Without physical media, I might have to watch Harry Potter and Deathly Hallows Part 2 before I could watch Harry Potter and Deathly Hallows Part 1, and that would be just suck.  Badly!

I also think that the more stuffs moving online and abandoning the physical media, media companies will have more control over customers than ever before in certain circumstances.  Perhaps, they can censor stuffs way faster and easier?  Instead of burning books like millennia ago, they now could just snap their fingers to have someone instantly erases all digital copies in seconds.  I think we be better off if physical media will be around for unforeseeable future.

Let us take a look at a hypothetical situation in regarding to what if physical media is no longer available.  Let say ISP raised prices for Internet connections and customers could not find physical media, therefore customers had to pay higher prices for Internet connections than usual just to be able to watch their favorite movies.  We had only talk about a scenario which pertains to physical media for movies, what chaos would ensue if physical media that pertains to much more important stuffs could not be made readily available?  You there, yes you, I’m talking to you Cloud service!