Streaming is proliferating nowadays, and so people are slowly switching from watching traditional TV contents to streaming contents. In fact, whatever that is streaming can also be duplicated on TV and vice versa. The big difference is that TV is scheduled and streaming is an on-demand kind of things.
For advertisers, streaming is something radically different than traditional TV because streamers may not accept forced advertising contents. TV viewers may not care how long or how many advertisements get push through during a viewing experience. The big words here are may not since TV viewing experience is about potato couching. On the other hand, the streamers want contents quickly and sometimes prefer the shorter the content the better. When advertisers push through advertisements in streaming contents, the streamers often get turned off.
The puzzle here is all about how to get viewers who stream to watch advertisements! We’ve seen clever advertisements been done in movies such as marrying a brand into the content of the movie itself. For an example, let’s create a fictitious brand of soft drink known as Blahboulous and we marry this Blahboulous can of soft drink with a character in the movie who often loves to carry the can of Blahboulous soft drink around. This tactic could also make a brand viral since a famous actor or actress is being associated with such a brand!
The question is how to marry multiple brands into streaming contents! Doing this too obvious would also be a turnoff. Perhaps, there would be a better method? I think forced advertising contents can still be done in streaming contents, but this gotta be super concise and short and the fewer the better! Meanwhile, advertisers should marry their sponsors’ brands into the streaming contents more often. The combination of both could elevate the advertising streams while irritating the streamers less.
I remembered how stressful buying a car was for me. Ten years ago, a car salesman even insulted me for not accepting his deal, and he told me why even bothered to try to buy the car I want in the first place. He said I properly fit better with cheaper cars, but I told him I wanted a better deal for the car I was trying to buy. Anyway, the moral of the story was whether you’re right or wrong on wanting to buy a car you want, dealing with a car salesman can sometimes be very stressful for a car buyer.
That car salesman even suggested I should trade in my old car for the newer one, and when I was done with the calculation according to his deal I noticed that the dealership was trying to swallow my old car without crediting much back into the newer car I wanted to buy. Basically, I sold the old car by placing an online classified car ad and bought the new car through the dealership without doing a trade-in deal. The moral of the story continues, it’s rare for you to be lucky to not have to deal with a dealership and car salesmen that would not want to eat you up alive when you’re trying to buy a car.
Anyway, I like any idea of buying a car without the insults and stress, and so I think I wouldn’t mind buying a car through a giant vending machine like the one that is being suggested in the video right after the break.
Although Alibaba’s giant car vending machine idea seems to be futuristic, but I think it’s just a smarter way of repackaging readily available ideas into a smoother car buying operation. If I understand the video correctly, after you collect your car from the giant vending machine you get to test drive it for couple days. Once you commit to buying the car you could just then pop online and finish up the payment process. This way, you cut out the middlemen like some sleazy car salesmen, and your whole car purchasing process might be smoother and more enjoyable.
Hot off the press, hackers were able to gain unauthorized access to Equifax’s consumer data, potentially affecting almost half the United States population, roughly around 143 million consumers. Equifax promises to allow affected consumers free credit protection. I don’t know the extent of such protection. Will such protection help consumers fight bad credits due to nefarious activities through this hack? Equifax is also cooperating with the authorities to figure out the mastermind behinds this hack. Also, Equifax has hired professionals to help them tighten up the security and clean up whatever might be left behind in their system by the hackers. Anyhow, Equifax’s CEO is explaining and assuring his customers in the video right after the break.
Foreigners are trying to break into China’s market everyday, but not everything is easy with China. Meanwhile Chinese most creative and big companies are trying to go global. When modern China was young, she could not be so innovative since everything had gotten to be learned and copied. Fortunately, China has been growing so fast that she could fast-track her learning and copying stage to innovation stage. Right now as China tries to go global, she is also trying to become evermore innovative. She invests in innovative talents in all sorts of fields such as industrial designs, brand building, and whatnot. As China’s economy continues to grow bigger than ever, more foreign companies are vigorously trying to break into Chinese market to grab the ferocious growth of the world’s most populous country. It seems American companies are also competing with other foreign companies in trying to capture the Chinese market. Check out the video right after the break to see how American companies are trying to make their fortunes in China.