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Technology is moving too fast nowadays.  I still remember only nine years ago or so, I walked into Best Buy and was greeted with those huge bulky TVs that were no less heavier than huge cabinets.  Nowadays, such a scene is never to be seen again.  Then again, today scene won’t be the same within a year or two, right?  I don’t even have to leave my house to see that the technological world is spinning ever faster.  In my garage, five to seven VCR and DVD players stacked on top of each other, collecting dust.  Why should I use them when nowadays I stream more than pop in a DVD or CD.  I blame Netflix!

Fast technological world arms people with so many mobile devices of all types to a point that everyone can reach out to another almost instantly in many cool ways.  FaceTime anyone?  Even Yahoo is releasing new instant messenger for iPad 2 so people can do video and voice chat.  In a hyper technological world, marketers know they are facing new challenges.  Before, they didn’t have to worry about unimportant elements in their whole grand equation of marketing such as customers’ blogs and viral videos and so on.  In fact, they were more worried of the flow of their distribution and the connections that they made with various mainstream networks such as a TV network and so on.  Nowadays, almost everyone has the power to go viral anytime.  Twitter is one of those perfect place for such things to happen.  How about YouTube?  Oh, can’t just end this paragraph without mentioning Facebook.

When everyone has the power to go viral anytime and words of mouth are spreading ever faster through unconventional ways (e.g., Twitter, FaceBook, etc…), the whole modern scenario of today creates a puzzle that is hard to grasp for many marketers.  Should they stay with their conventional ways and risk of being drowned out by this new world?  Should they throw themselves into social network environment even though they know nothing can be well planned out in this kind of environment?  How would they enhance their role as marketers in a world where technology plays evermore important role in determining the flow of their distribution?

Perhaps, everything social is overhyped, but even if it isn’t overly hyped, one can still see its power!  Someone had opened up the Pandora’s box of social networking, and now marketers are scrambling to figure out how to maximize the potential of its power.  Furthermore, nobody knows for sure what will be of social networking four or five years from now.  Social networking might die out way before 2015 is up, or it might become the new de facto hub where marketers have to rely on to produce marketing results.

In the video below, Yahoo’s chief strategy and innovation officer expresses his opinions and visions on marketing of today and into the future.

http://d.yimg.com/nl/adproductgroup/site/player.swf