I think Apture is pretty ingenious. It allows website owners to retain visitors on their websites a little longer if not long enough. Albeit, it’s entirely depending on the web visitors’ behaviors, but Apture does give web visitors a chance to explore deeper into certain texts/topics that are mentioned on certain websites. By highlighting certain texts, Apture will present an option for web visitors to see related stories and web links to the current highlighted texts. The magic is that Apture won’t redirect web visitors away from the owners’ websites. Instead of anything, Apture opens up an extra layer in Javascript and present additional information on the highlighted texts that way.
The first drawback for Apture is that it requires web visitors to enable Javascript on their browsers. Security conscious web visitors may not have their browsers enabled with Javascript. I use a Firefox’s plugin known as Noscript to block Javascript automatically, and I from time to time enable Javascript manually for my favorite websites that I know to be clean only. The second drawback for Apture is that web visitors will not know about its capability until they perchance/accidentally highlight over certain texts. Nonetheless, I must admit Apture’s appealing nature is its ability to provide additional relevant contents for web visitors of certain websites.
In conclusion, as long Apture’s intention is pure and stays that way, then I don’t see anything wrong of using Apture to provide additional information on just about any text that is currently made available on websites. I myself has enabled Apture through CloudFlare service, and I have to admit that it’s certainly a wonderful additional capability for my website to exhibit. Oh, it’s free too by the way! My wish is that Apture continues to improve its application capability and stay pure somehow by not corrupting websites’ owners with junk links and information and advertisements. Then again, I understand that nothing is FREE, because everyone has to make a living. Let just hope Apture’s creator is able to find way of making living through Apture without corrupting the very application’s appealing nature. For now, Apture rocks my world!
Vinh Nguyen
