Microsoft is bold and subtle at the same time. Many people might not realize that they would unintentionally switch to Windows Phone eventually, because when they use Windows 8 on PC more and more, the benefits of having Windows Phone are tremendous. Of course, nobody knows the future, and that is only a guess of mine. Nonetheless, to be bold and somewhat careless I say that Microsoft’s Windows Phone might eventually win the smartphone war if there is actually a smartphone war. How? Only Microsoft can convince people to stick with PC longer, and we don’t even have to wait for the arrival of Windows 8 to prove it since Windows 7 is doing a good job of staying relevant.
Business sector is so important to the economy, and the economy is so important to business sector; business sector and the economy are very important to Windows Phone and Windows Phone might too be very important for so and so. Especially, the economy has been hopping on one leg, I don’t see how the business sector would want to buy each employee a Mac unless Apple makes the Mac a lot cheaper or makes a special case for business sector. This is why I think when Windows 8 comes out, the business sector will go on trying to upgrade their affordable PCs and laptops to Windows 7. While at it, they will ponder on upgrading to Windows 8, too. Windows 8 is the key to why I think Microsoft will win the smartphone war if there is truly a smartphone war.
Windows 8 is designed to shine on as many components there are within Microsoft ecosystem. It’s all about the coherence of an ever tighter software and hardware intertwining ecosystem; connecting people tightly together through technology so data can be facilitated as if hardware and software boundary don’t matter in a technology ecosystem. Well, that’s how I see Windows 8 would do for Microsoft ecosystem. So, in the very very near future, you and I pick up a tablet or a smartphone, it might not be too hard for us to see that PC isn’t going anywhere as Windows 8 would remind us of PC even though we might be holding a smartphone or a tablet. Think about it, business folks don’t do serious typing and calculation and planning and designing on smartphones and tablets, because it’s just simply a fool’s errand to do such things on those half-serious devices. Just take a look at real estate of a screen of one of those on-the-go (i.e., mobile) devices and it would be crystal clear to see why it’s not possible to do serious works.
I think PC will stay around much much longer than we could ever imagine. Its form might change but its purpose has to be making serious works seem easy. So, as long PC stays around for foreseeable future, who says Microsoft doesn’t have a chance to convert most people over to Windows Phone? It is just making sense that Windows Phone and Windows 8 would fit nicely alongside each other. It is just making sense that people might want to fully invest in Microsoft ecosystem for Windows 8 is the key to encourage them to do so. From PC to smartphone, and even gaming console such as Xbox 360, all could be somewhat coherent as Metro style would be the dominant design/theme to tie most components within Microsoft ecosystem together. I think, a coherent ecosystem is the main key for Microsoft future success in regarding to a bid to win more customers over unless Metro style fails to charm the mass. While at it Microsoft, why don’t you throw in your own version of Siri?
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