Blockbuster was placed on auction after it had filed for bankruptcy. The winner of the auction was Dish Network. Blockbuster still has around 2,400 physical stores, but everyone is expecting Dish Network to wind the number of the Blockbuster stores down further. Some people are seeing Dish Network’s acquisition of Blockbuster as a competitive move against Netflix, because Blockbuster has more than a million users who subscribe to its streaming service. Still, Netflix probably isn’t sweating about Dish Network just yet since it has more than 20 million customers.
Dish Network is covering all the bases, because more people are either already cutting their TV cords or thinking about doing just that. I’m like most people who satisfies more with the idea of all you can eat buffet slash on demand streaming service at $13 or less per month cost than having to pay $60 or more per month for channels that I rarely tune into. Also, the idea of making time for a movie or show is so outdated; it’s so twenty century. Dish Network probably sees the possibility where the trend of what we are talking about is only going to grow bigger and bigger, this is why it’s quick to acquire Blockbuster to set up a fast customer base and a readily available foundation for its streaming service — aiming to compete against the king of streaming service (Netflix).
Let recount how many players already move into streaming service, but I probably will miss some of them. So, excuse me! The players are Netflix, Amazon, Redbox, Hulu, Apple, Boxee, Google/Youtube, and now Dish Network. How many have I missed? Shall we say it’s getting crowded in here? Nonetheless, the more the merrier for customers. Go competition! And, Blockbuster is dead, but long live Blockbuster through Dish Network.
Sources: http://www.pcmag.com/article2/0,2817,2383173,00.asp
, http://www.bgr.com/2011/04/06/dish-network-wins-blockbuster-auction/.