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Although the search business looks rather boring and static, it’s actually an ever changing game in the world!  It has to do with the expansion of the mobile industry and more.  The number of people that are using mobile devices is astounding, and it’s also a focus to why the search business is changing!  Mobile devices are small, small in screen size, people spend small, short time intervals on their mobile devices — it’s a stark contrast to how people spend their times on their computers, data that are sending to the mobile devices for marketing purposes have to be small in every way, people have small patience as they use mobile devices (slow data speed), not the end of the world for search — people tend to search less on mobile devices as they rather spend their times on specific applications with specialized functionalities.  As a leading search giant, the largest of all, Google knows that it needs to find ways to capitalize the future of search where search market is no longer the same as now!

Little that we know, Google actually has a lot of sayings in all types of businesses even though it has no direct relationship to those businesses.  What on earth?  Well, after all, Google is the catalyst that drives sales and deal makings and prospects and positive outlooks and votes to all types of businesses, because it’s that popular and people are using Google more than all other search engines, combined!  To expand its presence, Google’s search model may have to morph radically to capture both audiences, the regular Internet crowd and the mobile crowd .  One thing for sure, people won’t be spending less time on computers for Internet browsing, but they’re going to spend more time on their mobile devices, and we all know almost all mobile devices are wireless connected.  The question is, how can Google go about capturing the mobile crowd so its business can be more profitable?

Today, I read a piece on “Google Buys Huge Flight Search Engine ITA For $700 Million,” and I think I know right away that Google is wanting to make sure it has a strangle on the search market in a broad sense, even more.  Google pushed aside the travel websites by winning the bid of the unique flight search engine ITA, but Google is not a travel business — think again, Google is pretty much a business of everything!  Google wants to be the only search engine on the web that has the power to move a larger and a largest population to anywhere it wants to!  I’m thinking, if I have any saying in Google’s business, I definitely think about pushing flight search engine ITA not only over the regular Internet, but also all over the mobile world with what might be a flight search data mobile application!

Anyway, how on earth can Google go about making a profit in the mobile world?  Displaying ads on mobile phones and mobile gadgets may not be as profitable as on computers, or is it? An article “Going Mobile: How iAd and AdMob Move Apple vs. Google to a New Playing Field” suggests that Google is trying to expand its presence by going mobile, even though mobile industry has not yet come close to making real revenue for Google’s bottom line.  The mobile industry is growing fast, more people are using mobile devices, and the number of mobile devices in short amount of years have hugely outnumbered the computers.  To Google’s ever expanding presence and its influence in many markets, Google plays smartly by purchasing the right, unique search technology and non-search technology as it has demonstrated in the acquisitions of AdMob and unique flight search technology.