Big tech companies such as Google require amazing amount of energy to power unlimited number of servers and infrastructures, therefore cheap energy or energy efficient is a must! Google is doing it smart by investing more money into wind farms. Wind farm is not the only solution, and I safely assume that Google is also looking into other alternative energy solutions to optimize the energy spending.
Using green servers that demand less power in slow, not peaked time can greatly save huge amount of energy. This is why Microsoft is building new data centers that can save energy by utilizing equipments/servers plus greener architecture (units) for data centers to greatly enhance the capability of spending less energy but providing excellent uptime. Also, Microsoft’s new data centers can be shipped to any location in units, and these data centers can be constructed within days.
Older data centers may spend way too much energy and output the same results as newer data centers that utilize green technology, and this is why I think big companies that are using old technology and outdated infrastructures need to upgrade them to achieve better energy efficiency. Notice how I speak little of saving money, because it’s an obvious thing that when energy is spending wisely and efficiently, that’s greener energy, the costs that involve with the spending of energy are going to be lower than otherwise.
It’s great to play the card of greener world, but if the costs for such a purpose are too high, I doubt businesses are willing to be the participants; I could be wrong, do correct me if I am wrong, I think it isn’t so… this is why it’s a great benefit for companies such as Google to go the greener route. Source.
Comments
If I was a Google investor I would be alarmed by Google’s investment in a wind farm project.The $39 million investment though small is not what I would want a technology company in my portfolio to be using up its cash for.While its venture capital investments in start up companies like eSolar,Nanosolar and some others might make sense , providing project finance does not . I don’t think Google wants to be a wind farm operator like Iberdola Renovalbes or other green electricity operators than why is it investing time and money in this space.