As Apple tries hard to get more iPad into more hands, Amazon and Barnes & Noble step up a notch by partnering up with retailers to sell their ebook readers.  Amazon allows Target to sell Kindle, and Barnes & Noble allows Best Buy to sell Nook.  This is a way for Amazon and Barnes & Noble to fight against Apple’s iPad by allowing more exposures for Kindle and Nook.

iPad may put even more pressure on Amazon and Barnes & Noble if the ebook reader market shifts in favor of iPad.  This could be a good news for ebook consumers since Amazon and Barnes & Noble may cut the prices of Kindle and Nook.  With the steep price cuts for Kindle and Nook, the two traditional ebook readers can be very attractive since both ebook readers are lighter, smaller, easier to carry around, easier on the eyes with e-ink technology, and the batteries last for days.

Amazon and Barnes & Noble may not cut their ebook readers’ prices much, and if this is the case, people may prefer iPad over anything else since iPad has colored contents, games, thousands of applications, and others.  The lowest model of iPad is around $499, and many people may think it’s too expensive since it’s half of a $1000.  As long the price of iPad stays expensive, Amazon and Barnes & Noble can sell the Kindle and Nook at affordable prices and stay comfortable in the ebook reader market.  Source.