Even two years back when one looked at how the social media trend grew toward the clouds, one could pretty much got it right by predicting that the Internet could eventually replace many forms of traditional media. Today, I read a post on Arstechnica, and the post discusses that the Internet has overtook the newspaper industry in news readerships. The post also has some useful information for website owners who have news contents or similar contents. For an example, many Internet users who got their news from various news websites, but they also use interactive buttons such as <post to Facebook> to spread the news to other social friends. It seems such a method is quite useful for website owners to get new web visitors. Although those new web visitors might be one time visitors, but the minority of those people who may visit through the interactive buttons could be the additional long term web visitors.
Nonetheless, it seems I had stray off the main topic, and the main point of this post is that — duh, anyone could have guess that the people choose not to use newspaper and rather get online for news. If you ask why, there maybe more than one answer, but one could guess a very persuasive incentive for people to switch to online from newspapers is that it’s way more fun to browse online news than reading the newspapers. Especially, social network websites such as Facebook allow online news to spread like wildfire, and people who had never interested in reading news may hook onto the whole online news reading trend. Let not forget that online advertisements work and quite profitable for advertising providers. Internet would have not be the choice for people to flock to if it wasn’t profitable for everyone; Internet would have been a flu, and online news would have been a failed experiment, and the newspaper industry would not have been in the state that’s in now.
Vinh Nguyen
