Google Acquires Picnik
Vinh Nguyen
Posted on March 1st, 2010
Although Picnik has been around since 2006, I have never heard of this online service until I heard about Google has acquired Picnik. So what’s Picnik? Picnik is an online service that allows you to edit photos in a web browser. Although I have never tried it out yet, but around 40 million people visit Picnik a month to edit photos. It shows that when a good online service exists, people flock to it in abundance. Picnik works nicely with online users who have accounts with Picasa, Flickrs, Facebook, Photobucket, Myspace, and others. Picnik has a blog post describes how exciting it’s for the Picnik’s crew to be acquired by Google. Also, the blog post suggests that Picnik’s service stays the same, but may be more capable than before as Google has fat wallet and vast expertises to invest and improve Picnik’s service. It’s unclear how much money Google has spent to acquire Picnik. It’s also unclear how Picnik would be a valuable asset for Google.