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In the bid of being the victor when the dusts of ebook reader war settle, Amazon wants to make sure that victor would be it.  Not only Amazon has to worry about the other ebook readers in the market, iPad is quite troublesome for the future sales of Amazon’s Kindle even though Apple’s iPad is a tablet and not specifically designed for reading ebooks.  Amazon knows that people love colors and bigger reading screen, but not too big, and iPad has all of that.  Kindle is only displaying texts in black and white, but Kindle is specifically designed for reading as it uses e-paper technology for its screen.  E-paper screen reduces eye strain and provides longer battery life!  Still, just want to make sure that Kindle could be in more hands, Amazon is testing out a program with the few selected customers who had subscribed as Amazon Prime subscribers by giving out a free Kindle.

Amazon has done itself a favor since giving out a free Kindle could be a stunt to promote Amazon Prime and Kindle in one shot!  Amazon Prime customers are those who purchase products so often from Amazon that they subscribe for Amazon Prime which gives 2 free day shipping on all purchases.  Amazon Prime subscription goes for $79 per year.  Don’t we all hope this program could work out really well for Amazon?  Since it may be a win win for Amazon Prime customers and Amazon.  Amazon Prime customers who potentially buy huge amount of products from Amazon and had been doing so are well deserved of a FREE Kindle, and on the same token Amazon could now sell even more ebooks to Amazon Prime customers.

One could go further and surmise what benefits Amazon could get for it to give out a free Kindle…  This goes without the need of saying as Amazon Prime customers who now have a Kindle are going to buy ebooks.  Having a Kindle without an ebook to read is pretty much like not having it at all!  Also, a free Kindle is a form of baiting where one family member has a Kindle, and the rest of the family have to get a Kindle too (just like how iPhone was spread).  In the end, Amazon is sure to see the sales of ebooks go up as there are now more Kindle users.  Source.