Google announces that it is acquiring a video compressing technology company On2 for $106 million. This is a big news for the online community since Google is deciding to up its video technology game. Google’s immensely popular YouTube video portal is probably the reason why Google is positioned itself by buying On2. On2 has big customers such as Adobe, Sony, Skype, Nokia, Sun Microsystems, and others.
With Google bankrolling the drive for improving video compression, On2 can begin to improve its already popular video compression technology. Google is realizing that the future for videos is on the web, and to deliver High Definition quality over the web requires better video compression technology. It seems that Google believes On2 can help Google realizes this very goal.
Good video compression technology will save Google from the spending of massive bandwidth. Likewise, YouTube’s users can also save ton of bandwidth when playing videos that stream with high compression format. Better compression format allows videos to deliver faster over the web and still retaining the high quality image. Watching streaming HD videos online as of now one can get frustrated due to the pauses while videos are still downloading the contents. Hopefully, Google and On2 can whip something up which will allow HD videos to be the norm for the Internet users.
Vinh Nguyen
