Everyday people use search engines to navigate the web, and without search engines people will not be able to find their ways around the world wide web conveniently. Since hundred of millions of people are flocking to search engines to carry out their daily web surfing, the search engines’ creators/owners take the advantage of the crowd by selling ad-spaces. A perfect example of this case is Google. Google is so dominant in this area that Microsoft has to rebuild its search engine’s brand once again in hoping to gain an edge over online advertising dollars. Microsoft is going to rename its Live search engine to Bing and shelling out about $80 million to $100 million ad campaign.
Not too long ago Microsoft wanted to take over Yahoo in striving to boost the number of search market share, but the deal failed to materialize. It’s not a surprise for Microsoft to change the brand of their search engine since Google has continue to dominate the search market. Google provides better search experience than many other search engines, and Google serves up search results blazingly fast. Bing will have a hard time to convince that it will be able to outdo Google, but the rumor suggests that Bing is a much more capable search engine than its predecessor Live search engine. Bing will be launched on June 3rd. More on Bing…
Vinh Nguyen
